DBJ – 101 (INTRODUCTION TO BROADCAST JOURNALISM)
| Subject Code | Subject |
|---|
| UNIT – I | - Definition and scope of broadcast journalism
- Historical development and current trends
- Role of broadcast journalists in society
- Evolution & development of Radio journalism- Globally & in India.
- Brief History of the development of TV journalism- Globally & in India.
- Emerging Trends, Digital &
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| UNIT – II | - Writing for Broadcast : Basics of broadcast writing style and format
- Writing clear, concise, and engaging news scripts
- Practice writing headlines, leads, and transitions
- Understanding news values and criteria for newsworthiness
- Techniques for identifying and evaluating potential news stories
- Ethical considerations
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| UNIT – III | - Ethical Considerations in Broadcast Journalism : Introduction to ethical principles and standards in journalism
- Ethical dilemmas in broadcast journalism
- Case studies and discussions on ethical decision-making
- Overview of beat reporting and specialized journalism
- Techniques for covering specific beats (e.g., politics, sports, culture)
- Guest speakers or panel discussions with experienced beat
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| UNIT IV | - Broadcast Journalism in the Digital Age
- Impact of digital technologies on broadcast journalism
- Multiplatform storytelling strategies
- Leveraging social media for news dissemination and audience engagement
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DBJ – 102 (TELIVISION BROADCASTING, ANCHORING & PRODUCTION)
| Subject Code | Subject |
|---|
| UNIT – I | - Organizational structure of TV news channels
- Modern TV newsroom: Input/output and Assignment Desks
- Visual sources for TV: servers, graphics, archives, MSR and OB
- TV Reporters Tools and techniques
- Locating TV stories, Developing TV stories
- Structuring a TV news report, V/O’s, packages & story formats.
- PTC: Opening, Bridge and closing.
- Introduction to The equipment: Shooting, recording and editing
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| UNIT – II | - Writing for TV : The writing process- Thinking audio – video
- Planning and structuring the copy for various audio visual inputs
- Editing bytes, procuring & editing visuals – archives, graphics & other sources
- Writing Anchor Leads
- Broadcast styles and techniques of writing, Rewriting agency copy, Writing for Bytes and Outside Broadcast (OB) copy
- Understanding the pitfalls of broadcast punctuation and presentation
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| UNIT – III | - TV News Production -The production team and the process : Line producers, field
producers and their role - The production process, Gate keeping, the run downs, leads, bunching, kickers, Rhythm and flow.
- Back timing and going on air, News analysis and experts, Commercials and promo
breaks, Headlines. - Discussions and talk shows& Organizing studio for TV news programs
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| UNIT IV | - Broadcast Techniques : Live reporting: organizing thoughts and adlibbing, DSNG, Multiple OB locations and Split screen, V/O from field and technical challenges.
- Major International events and TV coverage
- Satellite link for News reporting: Satellite bookings & co-ordination with local TV
channels, booking local editing facilities - Planning news stories of cultural and social interest on the side lines
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DBJ – 103 (SOCIAL MEDIA, & DIGITAL COMMUNICATION)
| Subject Code | Subject |
|---|
| UNIT – I | - Definition and overview of social media platforms
- Historical development and evolution of social media
- The role of social media in shaping communication landscapes
- Overview of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Introduction to social media management tools and analytics platforms
- Understanding platform-specific features and functionalities
|
| UNIT – II | - Social Media Strategies : Developing effective social media strategies
- Setting goals and objectives for social media campaigns
- Target audience identification and segmentation
- Principles of content creation for social media
- Types of content (e.g., text, images, videos) and best practices
- Curating content and leveraging user-generated content
|
| UNIT – III | - Social Listening and Crisis Management
- Utilizing social listening tools to monitor conversations and trends
- Strategies for managing crises and handling negative feedback
- Case studies of successful and unsuccessful crisis management
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| UNIT IV | - Ethical Considerations in Social Media : Ethical issues and challenges in social media
communication - Privacy concerns, data protection, and user consent
- Promoting transparency and authenticity in digital communication.
- The rise of mobile-first and mobile-only content consumption
- Strategies for creating mobile-friendly content
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DBJ – 104 (CAMERA & VISUAL COMMUNICATION)
| Subject Code | Subject |
|---|
| UNIT – I | - Definition and significance of cinematography
- Role of the cinematographer in filmmaking
- Understanding visual language and composition
- Framing, perspective, and aspect ratio
- Color theory and its psychological impact
|
| UNIT – II | - Types of cameras: film, digital, and their features
- Camera accessories and support systems
- Introduction to camera settings and controls
- Types of camera movements: pan, tilt, zoom, dolly, crane, etc.
- Cinematic uses of camera movement for storytelling
- Planning and executing camera movements effectivel
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| UNIT – III | - Rules of composition: rule of thirds, leading lines, framing, etc.
- Visual storytelling through composition
- Analyzing and critiquing framing choices in film scenes
- Types of camera lenses and their characteristics
- Creative use of lenses for visual storytelling
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| UNIT IV | - Visual storytelling techniques in documentary filmmaking
- Cinematography for capturing reality and conveying truth
- Ethical considerations in documentary cinematography
- Basics of color grading and color correction
- Enhancing visual storytelling through color grading
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