Diploma in Mass communication – 9 Months

Diploma in Mass communication

The ITV Next International Media School (NIMS) in Delhi is renowned for its excellence in Mass Communication education, now offering an extensive 9-month Diploma in Mass Communication. This specialized program focuses on practical training and industry insights, equipping students with the necessary expertise in effective visual communication techniques and the latest technological advancements in the field. Moreover, the course emphasizes the art of capturing compelling visual narratives and provides a thorough understanding of contemporary trends in mass communication.

NAME

Diploma in Mass communication

ELIGIBILITY

Senior Secondary School Certificate (10+2) or Intermediate or its equivalent from a Recognized Board.

DURATION

9 Months

Diploma in Mass communication



About the Diploma in Mass communication:

Our comprehensive diploma program in Mass Communication offers a gateway to the world of effective visual storytelling and communication across various platforms, including film, television, and digital media.

What do you learn in the course?

In the realm of mass communication, effective storytelling is crucial. Our 9-month program provides comprehensive exposure to ethical practices, industry techniques, and various mediums of communication.

Why choose the Diploma in Mass communication at ITV NIMS, Delhi:

Our curriculum covers a diverse range of topics, such as:

  • Advanced mass communication strategies
  • Effective communication through various media
  • Comprehensive industry insights and exposure

Why ITV NIMS?

At the ITV Next International Media School, New Delhi, we offer:

  • A comprehensive educational program designed to nurture professional growth
  • Industry exposure essential for understanding the dynamics of mass communication
  • A distinct advantage for aspiring mass communication professionals

Join our program and embark on an educational journey that offers comprehensive facilities and valuable exposure, setting you apart in the world of mass communication.

Course Syllabus

DBJ – 101 (INTRODUCTION TO BROADCAST JOURNALISM)

Subject CodeSubject
UNIT – I
  • Definition and scope of broadcast journalism
  • Historical development and current trends
  • Role of broadcast journalists in society
  • Evolution & development of Radio journalism- Globally & in India.
  • Brief History of the development of TV journalism- Globally & in India.
  • Emerging Trends, Digital &
UNIT – II
  • Writing for Broadcast : Basics of broadcast writing style and format
  • Writing clear, concise, and engaging news scripts
  • Practice writing headlines, leads, and transitions
  • Understanding news values and criteria for newsworthiness
  • Techniques for identifying and evaluating potential news stories
  • Ethical considerations
UNIT – III
  • Ethical Considerations in Broadcast Journalism : Introduction to ethical principles and standards in journalism
  • Ethical dilemmas in broadcast journalism
  • Case studies and discussions on ethical decision-making
  • Overview of beat reporting and specialized journalism
  • Techniques for covering specific beats (e.g., politics, sports, culture)
  • Guest speakers or panel discussions with experienced beat
UNIT IV
  • Broadcast Journalism in the Digital Age
  • Impact of digital technologies on broadcast journalism
  • Multiplatform storytelling strategies
  • Leveraging social media for news dissemination and audience engagement

DBJ – 102 (TELIVISION BROADCASTING, ANCHORING & PRODUCTION)

Subject CodeSubject
UNIT – I
  • Organizational structure of TV news channels
  • Modern TV newsroom: Input/output and Assignment Desks
  • Visual sources for TV: servers, graphics, archives, MSR and OB
  • TV Reporters Tools and techniques
  • Locating TV stories, Developing TV stories
  • Structuring a TV news report, V/O’s, packages & story formats.
  • PTC: Opening, Bridge and closing.
  • Introduction to The equipment: Shooting, recording and editing
UNIT – II
  • Writing for TV : The writing process- Thinking audio – video
  • Planning and structuring the copy for various audio visual inputs
  • Editing bytes, procuring & editing visuals – archives, graphics & other sources
  • Writing Anchor Leads
  • Broadcast styles and techniques of writing, Rewriting agency copy, Writing for Bytes and Outside Broadcast (OB) copy
  • Understanding the pitfalls of broadcast punctuation and presentation
UNIT – III
  • TV News Production -The production team and the process : Line producers, field
    producers and their role
  • The production process, Gate keeping, the run downs, leads, bunching, kickers, Rhythm and flow.
  • Back timing and going on air, News analysis and experts, Commercials and promo
    breaks, Headlines.
  • Discussions and talk shows& Organizing studio for TV news programs
UNIT IV
  • Broadcast Techniques : Live reporting: organizing thoughts and adlibbing, DSNG, Multiple OB locations and Split screen, V/O from field and technical challenges.
  • Major International events and TV coverage
  • Satellite link for News reporting: Satellite bookings & co-ordination with local TV
    channels, booking local editing facilities
  • Planning news stories of cultural and social interest on the side lines

 

DBJ – 103 (SOCIAL MEDIA, & DIGITAL COMMUNICATION)

Subject CodeSubject
UNIT – I
  • Definition and overview of social media platforms
  • Historical development and evolution of social media
  • The role of social media in shaping communication landscapes
  • Overview of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
  • Introduction to social media management tools and analytics platforms
  • Understanding platform-specific features and functionalities
UNIT – II
  • Social Media Strategies : Developing effective social media strategies
  • Setting goals and objectives for social media campaigns
  • Target audience identification and segmentation
  • Principles of content creation for social media
  • Types of content (e.g., text, images, videos) and best practices
  • Curating content and leveraging user-generated content
UNIT – III
  • Social Listening and Crisis Management
  • Utilizing social listening tools to monitor conversations and trends
  • Strategies for managing crises and handling negative feedback
  • Case studies of successful and unsuccessful crisis management
UNIT IV
  • Ethical Considerations in Social Media : Ethical issues and challenges in social media
    communication
  • Privacy concerns, data protection, and user consent
  • Promoting transparency and authenticity in digital communication.
  • The rise of mobile-first and mobile-only content consumption
  • Strategies for creating mobile-friendly content

 

 

DBJ – 104 (CAMERA & VISUAL COMMUNICATION)

Subject CodeSubject
UNIT – I
  • Definition and significance of cinematography
  • Role of the cinematographer in filmmaking
  • Understanding visual language and composition
  • Framing, perspective, and aspect ratio
  • Color theory and its psychological impact
UNIT – II
  • Types of cameras: film, digital, and their features
  • Camera accessories and support systems
  • Introduction to camera settings and controls
  • Types of camera movements: pan, tilt, zoom, dolly, crane, etc.
  • Cinematic uses of camera movement for storytelling
  • Planning and executing camera movements effectivel
UNIT – III
  • Rules of composition: rule of thirds, leading lines, framing, etc.
  • Visual storytelling through composition
  • Analyzing and critiquing framing choices in film scenes
  • Types of camera lenses and their characteristics
  • Creative use of lenses for visual storytelling
UNIT IV
  • Visual storytelling techniques in documentary filmmaking
  • Cinematography for capturing reality and conveying truth
  • Ethical considerations in documentary cinematography
  • Basics of color grading and color correction
  • Enhancing visual storytelling through color grading